CLIENT Nike Football North America OBJECTIVE Replace the existing "WIN THE DAY" Mo Center window installation with Oregon Football's new identity under coach Tabbert. Create a fresh window display that inspires fans to share their Oregon experience.
Refreshed Ducks football presence under new leadership
Increased social media exposure through creation of "social media moment" by using full breadth of window as backdrop
Built-in "easter egg" with unexpected nighttime reveal of black light and glowing content